Today your friends at Sticker Hustle are going to show you how to create your own logo that you can use to promote your brand as a DJ, producer, band or otherwise.
The first step in creating a logo for yourself is to identify what sort of vibe and feeling you’d like it to convey. If your music is deep and chill, you will certainly not select a font that a heavy metal band would use. However if your music is aggressive and loud, then an art deco style font would also not fit.
It is best to consider this ahead of time – that way you can narrow down your search efforts.
Is it worth it to spend $20 on a font that you will use forever and save hours worth of time?
Picking out the right font
The heart of any good logo is going to be how it is written. Many fonts look great but may not be easily readable. As a general rule of thumb, a font should be easily read from afar and up close. Whether your logo is on a business card (small) or bus (large), if it’s the first time a view has seen it, they should be able to read what it says.
Years ago you’d be hard pressed to find “cool fonts”, let alone for free. However, thanks to websites like Dafont and Legacy of Defeat, you can find a font that already looks great. Sometimes purchasing a font will make all the difference. You need to ask yourself, is it worth it to spend $20 on a font that you will use forever and save hours worth of time? We think so.
Flyers, business cards, stickers and other material will require different levels of detail.
Color and texture
When designing a font – it needs to look good in black and white – as well as in color. Over time your logo will be used on multiple types of collateral; club flyers, posters, business cards, stickers and other material will require different levels of detail.
Using color theory guides and a color wheel is a great way to decide on what colors you’d like the logo to use. Once you have settled on a couple of colors (two or three, not nine or ten!) you should note the CMYK values as well as the HTML hex code.
The CMYK values for each color will be used in printing and will allow you to have color consistency across projects. The HTML values will be used for your on-line visuals.
Print versus web usage
Speaking of print and on-line usage – you should know that what you see on the screen may not be what you get in real life. Avoid browns, gold, purples and neon colors if at all possible – they are the hardest to translate to print due to press variations.
Know that what you see on the screen may not be what you get in real life
If you are going to print business cards and you are using brown, gold, purple or neon colors (please do not combine all of these) you should ask your printer to verify that the colors will work. Also verify what color mode your printer is working with – most of the time it is in CMYK.
This means that you will have to convert your RGB image to CMYK and adjust the colors so that they look correct in the CMYK version. This is not always the case – just be aware of any shift in color when converting.
Now that you’ve picked out your font, color scheme and have big plans, we suggest you take the extra step to create a logo sheet. The idea is that when you pass it to a promoter or designer in PDF format, a knowledgeable designer will know which version of your logo to select and won’t have to make any decisions if the file that you have sent over does not fit in whatever they’re fitting it into.
Check out our Sticker Hustle logo sheet for yourself.
Now that you’ve got a logo
Now that you have created your own text based logo, you can create your own stickers, business cards and anything else. Check out these free business card templates and a list of great resource websites.